In the early 1920's a young millionaire, E.R. Byer sold his business in
Michigan and traveled South to further his fortune and investment. His
investment was a brilliant young hat maker, Harry Rolnick, who was operating a
small hat factory. E.R. Byer was one of Rolnick's customers and was so
impressed by his professionalism, flair for fashion and devotion to quality
that in 1927 the firm of Byer-Rolnick was founded in Dallas, Texas. The
company produced men's felt hats in Western and Dress stylings, both were
marketed under the newly created brand name "Resistol Hats," meaning to
resist- all weather.
Distribution was limited to Texas and Oklahoma early on, but innovations like
the Self-Conforming band and Kitten Finish (an innovation in the finishing
process of felt) gained national exposure and in 1938 prompted expansion to a
larger facility in Garland, Texas, where Resistol hats are manufactured today.
Byer-Rolnick's success continued and the Resistol brand became the greatest
name in western hats. In an effort to better control the quality and flow of
product, Byer-Rolnick acquired a fur cutting plant and built a rough-body
plant in Longview, Texas. These acquisitions made Byer-Rolnick the first and
only manufacturer to operate the entire felt hat making process, which
includes over 200 processes. By operating all phases of production, Byer-
Rolnick was able to obtain maximum quality control and thereby produce the
most consistent and finest hat known the world over.
Demand for Resistol hats continued and today "the small hat factory" is the
largest manufacturer of headwear in the world, as a part of Hatco, Inc. All
phases of production are still operated and controlled to ensure product of
the highest quality.